The music video for Afterglow by Wilkinson poses a different structure to the standard type of music video. The narrative of the video is about a man and a woman that have been in a relationship for five years. It lists all the things that they have done or gone through in the relationship, showing statistics. It uses many modern conventions and intertextual references such as Instagram, video chats and video games. The video is not performance based as the characters do not lip sync throughout the whole video. The main characters in the video are not played by the song creator therefore doesn't specifically represent a star image for Wilkinson. The video's main audience is 16-35 year olds, the characters are portrayed as a middle class couple, the woman 'Dana' is sometimes sexualised during the video with scenes of explicit nature for example when they are in the shower. The artist is synthetic as he is making music aimed at a mainstream market, trying to sell as much as he can.
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