Digipak idea

This is a digipack cover idea that I had. It is an abstract piece that uses the same colours as the superhero in the music video. I don't want to sue an image of the band because I like the idea of them being an organic band, selling their music instead of their image, going along with the music video as well. 

Filming Performance

Yesterday we began filming the performance aspect of the music video. We recruited many people to come along to filming so we could have a variety of different singers in the music video. We used a green screen so we can change the colour for each person and used a close up shot of their faces to get a good look at their accurate lip syncing. We got each person to sing the majority of the song, aloud to enable us to use them for any part of the song and to make it look as authentic as possible. 

The band

We have decided to go back to the idea of having a band. This is because we feel it fits better with the song. Although, the singers will not feature in the music video, this is because we want to keep the in mind the constructive criticism handed to us about making the performance aspect more lively, therefore we are sticking with the idea to have lots of different singers all lip syncing different parts of the song, this keeps the song fun and upbeat having changing faces and backgrounds. We have looked into other music videos that have done a similar thing and we like the way it looks. Rockstar by Nickleback has a music video that shows different people singing lip syncing their song in different places. The song is Nickleback's but they don't really appear in the music video.

The music video presents a similar idea to what we want to do but the aspects that we don't like in this music video is the fact that the cuts in the video are not on the beat of the music. We want to make sure that each time there is a cut in the video it is on a beat in the song, therefore it should look more realistic. The main difference is that our video will only have the lip syncing aspect during performance sections so there is a split between a narrative story and the performed lyrics.

First Draft

Today my group and I presented our first draft to the rest of the class. We received lots of positive feedback but also constructive criticism on ways in which we could improve the music video. The main point that we have discussed changing is the performance aspect, this is because our performance aspect is set in quite a dull and irrelevant setting, a black curtain in the background of a plainly dressed solo singer. We have decided to use multiple people for our performance, all separately singing different parts of the song but using the same shot. We will use a green screen to change the colour of the background of each performer. This way we can make the whole music video a lot faster paced and snappier. This will fit better with the song and the narrative part of the music video as the whole aspect is fun while trying to stay well structured. We have taken the criticism into account and will adjust the music video to accommodate the suggestions.

Star Personality

Our music video has a comical and fun edge, it is playful and brings out the personality of our performer. In Ed Sheeran's music video for 'Thinking out loud' stars Ed Sheeran which sells him as a person opposed to just his music, also during the video we see Ed sharing a smile, smirk or laugh which allows people to see Ed as a person and shows that he enjoys what he does. His personality has the ability to shine threw. We decided this would be a good idea for our performer because we want to sell him as a good looking, fun and energetic person who also cares about what he does. Therefore we have got him singing with a smile on his face, being energetic and having a good time. We have decided to edit in at the end of the music video clips of our performer messing up and laughing as if bloopers. We feel this will help get our performer more followers and fans as people will feel they can relate to him and see him as a fun guy.
Another artists who does this frequently and is well-loved because of it is Olly Murs. He started out his career on the reality show 'X factor' where he won over fans with his playful, lively and sweet personality.