Close-up shooting is a convention of the genre we are producing. It also has parallels with the synthetic nature of our boy band. In a lot of music videos by real bands in the genre there are many examples of close-ups notably One Direction, SmashMouth and Union J. The close-ups are used to show off the good looks of the artists/bands i.e. their star image. The artists often look directly into the camera to connect to the audience.This engages the audience to see the expressions on the face of the musicians as they are performing. Synthetic bands are normally sold on looks and merchandise and release songs based on current trends in the music industry. A convention in synthetic artists videos are close-ups on faces and image. This contrasts to more organic bands such as Alt-J and Mumford and sons whose music videos include close-ups of instruments and other musical devices as they are being sold on the 'realness' of their music.
A great point of primarily filming our lead separately to the rest of the band was we were able to make our actor feel at ease in front of the camera and break him in easily as this was his first time filming.
An element we struggled with while filming was the lighting of the room. We had to constantly make sure we adjusted the white balance every time we changed the lights. Secondly the changing lights caused the camera to become unfocused on a number of occasions. We only realised this in playback during the day so we realised we had to re-filmcertain shots. Luckily we noticed while we were still in the studio otherwise we would have to book the recording equipment out for another day which may jeopardise our filming schedule.

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