Location: Studio

For the performance parts of the music video we wanted to convey our artist in a light-hearted way. We want the audience to have a good first impression of Connor James so therefore we stripped back the set and left it with just a black curtain and our artist. This idea came from researching other artists like Ed Sheeran who, in his music videos, portrays an organic image, he is a well loved performer who is obviously passionate about his music, we wanted the same ideas to be portrayed while watching Connor James. Connor is a synthetic artist, we want his personality to shine through in the music video so the audience can connect with him as a person as well as respect him as a performer.